Culture, Communication, and Cooperation: Interpersonal Relations and Pronominal Address in a Mexican Organization

By Patricia Covarrubias
Foreword by Dell Hymes

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book cover image 		Rowman & Littlefield Publishers, Inc.

List Price: $82.00
  Cloth 0-7425-1119-7 / 978-0-7425-1119-4
  2002 184pp

List Price: $37.95
  Paper 0-7425-1120-0 / 978-0-7425-1120-0
  Mar 2005 186pp
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TABLE OF CONTENTS BOOK FLYER

"Culture, Communication, and Cooperation is a major accomplishment. Through a careful ethnographic study of pronominal address forms, it provides nuanced insights into fundamental aspects of Mexican culture-—including gender, class, and interpersonal relations—and advances understanding of pronominal use in general. This book should appeal to anyone interested in the intersections between language and culture, such as anthropologists, sociolinguists, and communication scholars."—Peter Wogan, Willamette University
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Culture, Communication, and Cooperation treats a broad topic—communication and effectiveness in organizations—in a very concrete way. Patricia Covarrubias presents an engaging and original ethnographic study of approximately 550 workers in a Mexican industrial organization in Veracruz. She studies the complex interpersonal networks formed and destroyed by language subtleties, specifically terms of personal address (tú and usted), and draws larger conclusions about language, culture, and social interaction in businesses and organizations—and also about beliefs and values that are central to Mexican culture. While the book specifically targets students and scholars of organizational communication, those with an interest in Mexican language and culture will also want to read Culture, Communication, and Cooperation—now available in paperback.

—Available in paperback!

—An engaging case study, valuable for scholars and students in interpersonal communication, international communication, organizational communication, language and social interaction, ethnography, and anthropology.

—Focuses largely on forms of personal address, such as tú and usted, of particular interest to scholars of terms of address.

—Can also aid in bridging cultural gaps in increasingly diverse institutions of higher education in the United States.

About the Author
Patricia Covarrubias is assistant professor of communication and journalism at the University of New Mexico.

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